Born of a serendipitous visit to Amsterdam by a luxury liner in desperate need of floral arrangements, Dianthus International has grown to service over 40 ships worldwide, including Holland America Line, and Oceania Cruises. Dianthus International is a family-owned business that was founded in Amsterdam, Holland, over 22 years ago and has recently opened Dianthus Miami in order to better serve its North American and Caribbean clients.
A DIFFERENT APPROACH TO LUXURY FLORAL ARRANGEMENTS
Walter Vermuelen is the Creative Director for Dianthus Miami, and is also a Master Florist, the highest distinction attainable in the world of floral artistry. His pride in the Dutch heritage of Dianthus is present when he speaks about the distinctions in the European style of floral arrangement: “I think the European style is more modern, more upfront…we are ahead [in] designing.” He also points out that other companies will oftentimes rehash the same arrangements for different settings, and this is not their approach. “You cannot just… that’s how a lot of florists work, they just have an arrangement and they place it everywhere!” he exclaims. “You have to see the color theme of the ship, you have to see the materials they use, and then you go from there.”